
5488 S. Padre Island Dr. Suite 1438
Corpus Christi, TX 78411
5488 S. Padre Island Dr
Suite 1438
Corpus Christi, TX 78411
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The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.
"The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the center of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial color is applied using Physical vapor Deposition or electroplating. A light coat of varnish gives the dial its final look."
Gold is coveted for its luster and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
REEDS Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.
Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless esthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.