Our History

REEDS SINCE 1946

Bill and Roberta Zimmer founded REEDS Jewelers in 1946 with one hometown store in Wilmington, NC. From the beginning, REEDS was guided by a philosophy of love, appreciation, trust, and making everyone feel like family. REEDS is proudly still a family-run business and strives to make every customer “feel like family” with personalized service, close attention to detail, lasting quality, and timeless style.

Now celebrating more than seven decades in business, we’re the largest family-owned jeweler in the country. And we’re genuinely honored to celebrate every moment and milestone with you. Generation after generation, you’ve chosen us because we’ve kept committed to our core ideals.

Rolex Partners since 1976

Rolex has been synonymous with prestige,  innovation and excellence for over a century. This partnered with REEDS’ dedication to you for over 4 decades as an official Rolex Jeweler, creates an incomparable experience when selecting your next Rolex timepiece.  Our knowledgeable watch professionals look forward to celebrating this moment with you.

ROLEX AT REEDS JEWELERS LA PALMERA MALL

La Palmera Mall, Corpus Christi's premier shopping destination in the South Texas Coastal Bend, is home to a REEDS flagship luxury store. This premium location features a Rolex showroom and offers the finest jewelry brands in the area.

You will receive world-class service from our highly trained associates in this beautiful, relaxing space. Our associates undergo extensive training to assist you in making informed decisions, ensuring that you can celebrate life’s moments with confidence. At REEDS Corpus Christi, we are proud to share the fine jewelry and timepieces we love with our community.

THE ROLEX JOURNEY

Rolex watches are designed and built to last thanks to the dedicated watchmakers, designers and engineers whose skills and knowledge are transferred into each and every Rolex timepiece.  REEDS adds decades of experience to assist you with this prestigious purchase. 

Our store at La Palmera Mall in Corpus Christi, TX is recognized as an Official Rolex Jeweler, as we only sell guaranteed Rolex timepieces.